We help Purposeful brands make their profits,
and make their mark.
Now, you’re a smart future-facing leader, but do you ever get the sense that your brands – and by extension your business – may not be reaching their full potential? The truth is, you may just be right…
You as marketers know only too well the demands that the explosion of technology-enabled, non-linear communications places upon you. Yes, the opportunities and potential rewards are unprecedented – but so too are the pressures to think, act and execute differently.
Let’s face it, it’s never going to be simple again, ever.
We designed HCCO specifically to serve these, and emerging, marketplace realities. A largely “open collective” our goal is to provide business leaders and marketers with an attractive alternative to traditional consulting and marketing service companies.
With high-calibre, internationally experienced people, a growing roster of smart allies, teams tailored to your specific needs and unusually collaborative approaches, we offer world-class services without the usual onerous overheads, or long term contract requirements.
While we operate at the nexus of people, new technologies, content and brands we don’t get distracted by the daily influx of bright, shiny objects. Instead we keep our eye on the prize, cut through the white noise and find “big idea” substantive solutions.
We offer more, but focus on five core strengths:
Working with brands, media companies, social enterprises and government bodies we specialize in:
Interpreting human and cultural trends. The seismic shift in generational values and behaviours requires an equally seismic shift in marketing approaches.
Clarifying brand purpose, mission and values – your success “North Stars” – and bringing them to life by weaving them into your core business activities and the fabric of your company culture.
Designing multi-platform communications – powered by our technology and analytics partnerships – to deliver on the 3 x R’s of Relationships, Reputation and ROI
Navigating ”social-and streaming” media to reach and meaningfully connect with more people, and maximize the value of your content assets – translating them into social currency and earned media value.
And we thrive on helping spark new ideas and innovations through collaborative future-scaping programs and workshops (another “non-consultancy-like” thing we do). BTW Co-creative experiences such as these are fun, and tremendously productive.
Oh, and one final comment:
Today what you stand for is becoming as important as what you sell. People care. It makes a difference. We’re passionate about social responsibility and the many under-appreciated business advantages it delivers – so when you talk to us, expect to arrive at that discussion at some point!
In short, our goal is help you give people more reasons to love your brand, and to buy into your business today, and in the future.
For more on the “how” please do drop by for an informal chat.
trailblazer co / labs
Unique, collaborative workshops to inspire and materialize creativity.