Decoding Digital Culture and Communications,
To Help Brands and Businesses Grow Profitably.
We are living in times of unprecedented tech-enabled disruption of the entire communications eco-system. Having seen more change in the last three years than in the previous thirty, agility, adaptability and smart application are essential qualities for marketing success…
Yes, the opportunities and potential rewards of our heightened ability to connect with people on their terms through multiple platforms and screens are also unprecedented, but so too are the pressures to think, act and execute differently.
Let’s face it, it’s never going to be simple again, ever.
We designed HCCO specifically to serve these emerging, marketplace realities. A select “open collective” of talented people, our goal is to provide an attractive alternative to traditional consulting, communications and media companies.
With high-calibre, internationally experienced people, a growing roster of smart allies, we tailor teams to your specific needs. We apply progressive collaborative approaches, and offer world-class services without the usual onerous overheads, or long term contract requirements.
We specialize in:
Beyond The Obvious: Identifying and interpreting human, cultural trends, and observing how business models are evolving in response.
Next Thing Now: The seismic shift in Digital Native generational values and behaviours requires an equally seismic shift in marketing approaches. We blend research and insight and experience to uncover insights and patterns.
Omni-Channel Strategies: Designing multi-platform communications – powered by our technology and analytics partnerships – to deliver on the 3 x R’s of Relationships, Reputation and ROI
Social, Visual and Mobile: The explosion of social and streaming activity, and the rise and rise of video as a “must-have” part of your social mix adds multi-screen, multi-platform and multi-format complexity. How to frame a strategy, and to assess automation options?
Innovation via Co-Creation: We believe you, your stakeholders and partners have the imagination and creativity – but they need the time, space and opportunity to bring it into the light. We help through different approaches – co-creativity sessions, crowdsourcing – or how about a “narrative workshop” where you can design your own futurescape?
HCCO operates at the nexus of people, brands and new technologies, but we don’t get distracted by the daily influx of bright, shiny objects. Instead we keep our eye on the prize and cut through the white noise to find substantive solutions.
Oh, and one final comment:
Today what you stand for is becoming as important as what you sell. People care. It makes a difference. We’re passionate about social responsibility and the many under-appreciated business advantages it delivers – so when you talk to us, expect to arrive at that discussion at some point!
For more on the “how” please do drop by for an informal chat.
trailblazer co / labs
Unique, collaborative workshops to inspire and materialize creativity.